There are two questions I’m asked constantly when it comes to VoiceOver: “What are your rates” and “How can I get into the business”?
Neither question comes with a cut and dry answer, but when it comes to an entry to voiceover, I can give you some general thoughts that come not with decades of experience, but with my own recent adventures into the world of voiceover.
Here are FIVE things to know if you’re interested in voiceover:
“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb
This is the year I aim to go far, together. Not that I ever want to stay put … it’s just that I’m quite comfortable operating solo. It seems I always start a new year with a hefty set of goals and often a vision board to go with it. Then I hide my journal in a drawer, my vision board on my computer lock screen, and no one knows they exist, except of course, for me.
In recent years, I’ve worked hard to segue everything I learned as a reporter into a whole new way of working as a voice over talent. Lose the broadcast voice, slow it down, have some personality, play with your ‘sound’, learn how to edit, how to pitch, how to market yourself and find your own work. It has been an education. A test I have sometimes passed, sometimes failed, and many times reshaped and retried until it worked a little better. But narrating an audiobook. That was different.
Once upon a time the phrase “you sound just like a news reporter” was a compliment. When you are a news reporter, it is a compliment. When you are in voiceover, however, it is most definitely not. While trends come and go in voiceover just as they do in any industry, the “broadcaster” voice has been gone for a while. Now nearly every client wants a read that’s conversational, millennial-sounding, girl-next-door, a voice that’s talking not reading. So how do you do that when you’ve spent your whole life … reading?
I can’t tell you how many times I’ve received calls from potential clients who know they need a video, but don’t really know what they need. I won’t go placing blame … I mean, that’s why you call a video producer, right? Because they are supposed to bring your video needs and your message to life. True, true. But it will make your and their lives easier … it will save you time and potentially money … if you consider a few key points before you embark upon a video project. Here are a few things to think about: (more…)
What do former reporters do when they “retire” from the game of news? The smart ones enter the world of public relations. I have countless friends (arguably much smarter than I) who have made the transition from chasing ambulances and standing at crime scenes for the 11:00 news, to a completely sensible and gratifying 9 to 5 job. These days, instead of snow duty on a Saturday morning, they’re at home with their family making pancakes and wearing slippers. (more…)